Multi-Agent Startup Intelligence

Your idea,
stress-tested
before the market does.

Insightica deploys a panel of 6 varieties of AI agents to simulate 100+ synthetic market personas, map competitive threats, and score your venture across eight dimensions. 25–45 minutes of deep analysis that would take a research team weeks.

See how it works
  • Early access, opening in batches
  • First audit free
  • No card required
RunningStage 4 of 6Sample run
  1. Read your pitch
  2. Built the market graph
  3. Generated 112 personas
  4. Simulating interactionsRound 14 / 20
  5. Web research and benchmarks
  6. Writing your report

Typically 25–45 minutes

Keep this tab open and carry on with your day job. (Don't let your boss see.)

Specialist Agents
6
Synthetic Market Personas
100+
Scoring Dimensions
8
Of Deep Analysis Per Audit
25–45 min

What is Insightica? Insightica is an AI startup audit tool. Six specialist AI agents and 100+ synthetic market personas stress-test your idea, then a scored eight-dimension fundability report is written for you. A full audit takes 25–45 minutes.

How it works

From pitch to verdict in four steps

No surveys to run and no panel to recruit. Describe the idea and the simulated market does the rest. Then put the kettle on: a full run is 25–45 minutes.

  1. 01

    Pitch

    Add your name, industry, business model and a short narrative. Attach a deck or PDF if you have one; it is optional.

  2. 02

    Build the market graph

    Insightica extracts entities, competitors and relationships into a knowledge graph of your venture’s market.

  3. 03

    Simulate personas

    A panel of customers, buyers, investors and sceptics reacts on Reddit-like and Twitter-like platforms for about 20 rounds.

  4. 04

    Get verdict and report

    A report agent returns a GO, NO-GO or PIVOT verdict with a score, backed by cached web research. Export it as PDF.

Why it takes time

25–45 minutes. Because it's actually doing the work.

A chatbot answers in seconds because it makes one pass from one prompt. A real audit runs five stages, one after another, and each one has to finish before the next can start.

  1. 01Read and structure your pitch

    Your pitch is parsed into the problem, customer, business model and market, so every later stage works from the same facts.

  2. 02Build the market graph

    Entities, competitors and relationships become a knowledge graph of your venture’s market.

  3. 03Generate 100+ personas

    Distinct customers, buyers, investors and sceptics, each with their own motives and doubts.

  4. 04About 20 rounds of interaction

    The personas react, reply, endorse and push back on Reddit-like and Twitter-like feeds, round after round.

  5. 05Research, benchmark and write

    Web research and industry benchmarks are cross-checked against the simulation, then the report agent scores eight dimensions and writes it up.

  • A chatbot~10 secondsOne agreeable opinion from one prompt.
  • A consultantWeeks$2,000+ per engagement, and you manage it.
  • Insightica25–45 minutesSix agents, 100+ personas and a scored report. You just wait.

Keep this tab open and carry on with your day job. (Don't let your boss see.) Soon this will be the job.

Sample report

A report you can act on, not just read

Every audit ends in a structured report. This is a miniature of the real layout, filled with illustrative sample content.

Insightica audit reportSample
GO
76/100

PantryPilot, a sample meal-planning app

Scorecard

  • Market demand82
  • Competition61
  • Business model79
  • Risk exposure55

Customer reaction

"I would pay if it understood my allergies. Otherwise it is one more app I will forget."
Maya, parent of two NeutralSimulated persona

Competitors

AlternativePricingThreat
Meal-kit subscriptionsPer boxHigh
Grocery chain appsFreeMedium
Spreadsheets and notesFreeLow

Next steps: 30 / 60 / 90 days

  1. 30Interview 10 target parents and test the allergy-aware planner.
  2. 60Launch a paid pilot and compare pricing against the sample alternatives.
  3. 90Measure month-two retention before raising.

Also in every report: market and TAM, pricing and unit economics, risks and compliance.

Your simulated market

Meet the panel that reacts to your idea

Customers, buyers, investors and sceptics, each with their own role, region and stance. These are sample personas.

  • Maya

    Parent of two, early adopter

    Austin, USA

    "Saves me an hour every Sunday."

    Supporter

  • Priya

    Operations lead, SMB buyer

    Bengaluru, India

    "Depends on how it fits our tools."

    Neutral

  • Daniel

    Seed-stage investor

    London, UK

    "Show me retention, not signups."

    Skeptic

  • Lena

    Competitor product manager

    Berlin, Germany

    "We already do this and we are bigger."

    Opponent

  • Tomas

    Late-majority customer

    Sao Paulo, Brazil

    "I would wait until friends use it."

    Neutral

  • Tune the panel

    Set who reacts before the simulation starts.

    • Audience mix
    • Stance
    • Age
    • Roles
    • Regions
    • Must-have personas

After the report

Ask the audit anything

Chat with the report agent, interview personas, or survey the whole panel. Surveys are saved so you can come back to them.

Report agentSample

Which risk should I fix first?

Retention. Skeptical investors in the simulation raised it most often, and no persona could name a reason to stay past month two. Start there before pricing.

What would Maya say about the price?

Persona surveySample

Would you try this at a monthly price?

Surveyed 12 personas

  • Yes5
  • Maybe4
  • No3

Saved to your survey history

What you get

Everything in one audit

  • Knowledge graph

    Your venture’s market mapped as entities and relationships, so every persona reacts to the same facts.

  • Multi-agent simulation

    Personas react on Reddit-like and Twitter-like platforms for about 20 rounds.

  • Web-grounded research

    The report cites cached web research on market size, competitors and pricing.

  • PDF export

    Take the full report to co-founders, advisors or investors.

  • Saved history and archive

    Past audits, chats and surveys stay saved. Archive the ones you are done with.

  • Free first audit

    Run your first audit free. No card required.

The Insightica panel

Six agents. One verdict.

Each agent is built for a specific lens. Together, they replicate the scrutiny of an early-stage investment committee.

  • Market Demand

    Market Scout

    Validates real demand signals, estimates TAM, and surfaces emerging market tailwinds or headwinds.

  • Competitive Position

    Competitive Analyst

    Maps the competitive landscape, benchmarks your positioning, and identifies your defensible moat.

  • Risk Exposure

    Risk Auditor

    Surfaces the top five investor objections and operational risks before they surface in a pitch meeting.

  • Business Model · Revenue Potential

    Revenue Critic

    Stress-tests unit economics, pricing logic, and business model viability across growth scenarios.

  • GTM Readiness

    GTM Strategist

    Recommends go-to-market channels, initial customer segments, and a phased acquisition strategy.

  • Overall Viability

    Viability Scorer

    Synthesises all agent findings into a single fundability score with a plain-language verdict for the founder.

The venture score

Eight dimensions. One fundability verdict.

Every audit scores your venture across the eight criteria early-stage investors use. Select any dimension to see how it's scored.

MarketCompetitionBusiness ModelRiskRevenueGTMTeamViability
76/ 100Fundable

Sample score

  • Fundable
  • Fundable — with refinements
  • High Risk
  • Not Recommended
See how each dimension is scored →

Questions

Frequently Asked Questions

According to CB Insights (2023), 35% of startups fail because there is no market need. Insightica's market analysis identifies this gap before you build.

Insightica is an AI-powered startup audit tool. Six specialist AI agents and 100+ synthetic market personas stress-test your idea across eight dimensions — market size, competition, revenue model, GTM readiness, risk exposure, technical feasibility, team fit, and fundability — and a plain-language, scored report is written for you after a 25–45 minute deep run.

Because it's doing the work. An audit builds a knowledge graph of your market, generates 100+ synthetic personas, runs about 20 rounds of persona interaction, pulls web research, benchmarks the result against industry data, and then writes the report. A chatbot reply in ten seconds skips all of that.

Keep this tab open and carry on with your day job. (Don't let your boss see.) Soon this will be the job.

You submit your startup pitch, target market, and funding stage. Six specialised AI agents — Market Scout, Competitive Analyst, Risk Auditor, Revenue Critic, GTM Strategist, and Viability Scorer — independently analyse your idea and produce a scored audit report.

Joining the waitlist is free, and your first audit is free when your batch opens. No credit card required.

The report includes scores across eight dimensions: Market Demand, Competitive Position, Business Model, Risk Exposure, Revenue Potential, GTM Readiness, Team Fit, and Overall Viability — plus a plain-language fundability verdict and specific recommendations.

Insightica uses 100+ synthetic market personas and six specialised AI agents to simulate investor and market reactions. While no audit replaces real market feedback, Insightica surfaces the most common failure modes before you commit resources.

A business plan is a document you write. Insightica is an adversarial simulation — six AI agents actively probe weaknesses in your idea, simulate market reactions, and score it against investor criteria. It takes 25–45 minutes of automated work, not 2 weeks of yours, and produces objective scores rather than self-authored projections.

Get early access to your startup audit

No card required. Your first audit is on Insightica when your batch opens.